# InCountry Cookies Policy InCountry uses data collected by cookies and JavaScript to improve your browsing experience, analyze site traffic, personalize content, and increase the overall performance of our site. We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below. ## Necessary Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data. - **Cookie**: FT\_Date\_First\_Website\_Visit **Duration**: 1 year 1 month 4 days **Description**: Custom cookie data only collected when user explicitly fills out and submits website forms. - **Cookie**: Landing\_Page **Duration**: 1 year 1 month 4 days **Description**: custom cookie to save user first landing page and send this info to Salesforce on form submission - **Cookie**: __cf_bm **Duration**: 1 hour **Description**: This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. - **Cookie**: _cfuvid **Duration**: session **Description**: Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services - **Cookie**: cookieyes-consent **Duration**: 1 year **Description**: CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. ## Functional Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features. - **Cookie**: li\_gc **Duration**: 6 months **Description**: Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes. ## Analytics Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc. - **Cookie**: _gcl\_au **Duration**: 3 months **Description**: Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. ## Performance Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. ## Advertisement Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns. - **Cookie**: test\_cookie **Duration**: 16 minutes **Description**: doubleclick.net sets this cookie to determine if the user's browser supports cookies. ## Global Data Governance Overview When the EU passed the General Data Protection Regulation in 2016, it immediately cemented 2016 as a landmark year in both data governance and the internet itself, due to the gargantuan implications of one of the world’s foremost economies passing actual, substantive data regulations in light of the discovery that major companies were recklessly sharing user data with third parties for profit. With a flurry of data regulation legislation either passing or coming into the mainstream conversation over the past year, 2021 will also go down as a watershed for data governance and the internet as we know it. As of now, countries both big and small from every inhabited continent on the planet have turned to data regulations to both protect their citizens’ data and to catch up with the evolution of the internet, trying to morph the sphere into a more manageable entity. In 2021 alone, China, Russia, Saudi Arabia, Turkey, Kuwait, the UAE, Uzbekistan, and Kazakhstan all passed either laws or amendments to laws on data protection regulations. Meanwhile, India, Indonesia, and Vietnam all have comprehensive data protection bills pending, with all the latter two expected to become law within the next 6 months. China’s Great Firewall is simply too large and hasslesome a project for all but the world’s most powerful economies, but the comprehensive Personal Information Protection Law (PIPL), which took effect on November 1st, signals a shift in the internet governance landscape. India has also continued to talk about comprehensive data law, showcasing a potential turning point in the country’s approach to data regulations. Globally, data governance became a major topic in 2021, with many nations rapidly trying to legislate data protection to address concerns. The ground made around the world by governments in 2021 on the matter will be remembered as one of the most noteworthy periods for data legislation.