## InCountry Cookies Policy InCountry uses data collected by cookies and JavaScript to improve your browsing experience, analyze site traffic, personalize content, and increase the overall performance of our site. ### Necessary Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data. - **Cookie**: FT\_Date\_First\_Website\_Visit **Duration**: 1 year 1 month 4 days **Description**: Custom cookie data only collected when user explicitly fills out and submits website forms. - **Cookie**: Landing\_Page **Duration**: 1 year 1 month 4 days **Description**: Custom cookie to save user first landing page and send this info to Salesforce on form submission. - **Cookie**: __cf\_bm **Duration**: 1 hour **Description**: This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. - **Cookie**: _cfuvid **Duration**: session **Description**: Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services. - **Cookie**: cookieyes-consent **Duration**: 1 year **Description**: CookieYes sets this cookie to remember users' consent preferences. - **Cookie**: First\_Page\_Converted **Duration**: 3650 **Description**: Custom cookie data only collected when user explicitly fills out and submits website forms. - **Cookie**: Last-Page-Converted **Duration**: 3650 **Description**: Custom cookie data only collected when user explicitly fills out and submits website forms. ### Functional Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features. - **Cookie**: li\_gc **Duration**: 6 months **Description**: LinkedIn set this cookie for storing visitor's consent regarding using cookies for non-essential purposes. ### Analytical Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc. - **Cookie**: _gcl\_au **Duration**: 3 months **Description**: Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. - **Cookie**: _ga\_* **Duration**: 1 year 1 month 4 days 1 minute **Description**: Google Analytics sets this cookie to store and count page views. ### Performance Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. ### Advertisement - **Cookie**: test\_cookie **Duration**: 16 minutes **Description**: doubleclick.net sets this cookie to determine if the user's browser supports cookies. ### Main Article Healthcare institutions carry implicit risk because of all the sensitive personal information they have on record. The rise of cloud technology and digital record-keeping has made cataloging that information easier, but the risks associated with the task more pronounced. This modern catch-22 came to a head in 2020 with the Covid-19 pandemic forcing a large percentage of healthcare services to go fully digital. An [autumn 2020 survey conducted by PWC](https://www.pwc.com/us/en/industries/health-industries/assets/pwc-us-health-top-health-issues-2021.pdf)’s Health Research Institute helped capture the issues on healthcare professionals’ minds as the world recovers from the pandemic, and data compliance is near the top of the list. 95% of large US healthcare institutions now cover telehealth, and 38% of executives expect more than a quarter of clinical trials to be virtual in the coming years, both significant jumps from pre-pandemic levels. One trend that pre-dates Covid, however, is the increase in large healthcare data breaches, up from 329 occurrences in 2016 to 447 in 2020. There is a corresponding decrease in customer trust in healthcare institutions handling personal data, down from 84% to 71% over the same period. This is a major problem for healthcare providers, as customer trust is everything in the industry. Executives have taken note of this issue and are trying to get back into the collective good graces of the public. One part of that equation is data protection and residency regulations, with governments trying to increase data transparency at the behest of the public. Accordingly, 68% of respondents to PwC’s survey have reviewed business partnerships within the new regulatory environment. For international healthcare providers, the logistics of data compliance will be vastly more complex than smaller healthcare providers. The topic of data protection regulations was already trending upward over the past half-decade before Covid, with many countries adopting either healthcare-specific laws or cross-sector laws that curbed cross-border data flows and expanded the rights of the individual to their own data. With Covid shining a spotlight on the digitization of the healthcare industry, those data regulations are sure to be front and center over the next few years as governments try to find a balance between patient rights and the public good. Healthcare institutions will have to navigate the difficult space of compliance as it reshapes itself to fit a new, post-pandemic world. Organizations will have their hands full with simultaneous efforts to manage both compliant data protections and industry innovation that can improve customer trust in healthcare. Luckily, the [InCountry](/content/site-root.html) team has put together a great resource to help healthcare service institutions navigate the changing global data residency landscape.